After over a year of not slipping brake by mistake business strategy, yesterday, the Taiwanese mobile company has said it expects revenue in its II/2013 you will grow 63.6%.
HTC CEO Peter Chou said yesterday, in contrast to weak results in your business I/2013, from April this year, mobile operators Taiwan began to prosper.
HTC is expected to achieve revenue growth of 63.6% to 2.37 billion, and the marginal rate will increase from 20.3% to 22-24%. However, the expected revenue is lower by 23% compared to HTC's business results in the first quarter of 2012.
HTC One is expected to help mobile operators to recover Taiwan.
Earlier in the quarter reported revenue I/2013, HTC said its profit fell 91.5% from a record low for first quarter of 2012, only 2.85 million. However, at this time, HTC confident before capacityrecovery by phone model HTC One're getting good feedback and the number of orders this smartphone in some countries has reached a record. "We are fully confident in the prospects of your business II/2013" - Peter Chou CEO stressed.
Today, HTC has released its April sales reached 642 million, down 40% compared to the same time sales in 2012, but HTC said that this is by growth in new firms started in April sold phone lines HTC One.
Although HTC has shown signs of recovery thanks to the emergence of phones HTC One is appreciated for design and powerful features, but it should be noted that the expected revenue of mobile operatorsTaiwan in the second quarter of this year was lower than the company's expectations.
HTC has faced three consecutive quarterly decline in revenue, along with the issues of copyright dispute with Apple, Samsung.
CEO Peter Chou said that the company has decided to raise 80% of the budget for marketing activities to promote the HTC brand and increase awareness of the company's product line globally. He said this, this year, HTC will promote marketing in the U.S., Europe, Middle East, Africa, and China. Mobile carriers in Taiwan will still planned to work closely with the global network to distribute their products.
HTC CEO Peter Chou said yesterday, in contrast to weak results in your business I/2013, from April this year, mobile operators Taiwan began to prosper.
HTC is expected to achieve revenue growth of 63.6% to 2.37 billion, and the marginal rate will increase from 20.3% to 22-24%. However, the expected revenue is lower by 23% compared to HTC's business results in the first quarter of 2012.
HTC One is expected to help mobile operators to recover Taiwan.
Earlier in the quarter reported revenue I/2013, HTC said its profit fell 91.5% from a record low for first quarter of 2012, only 2.85 million. However, at this time, HTC confident before capacityrecovery by phone model HTC One're getting good feedback and the number of orders this smartphone in some countries has reached a record. "We are fully confident in the prospects of your business II/2013" - Peter Chou CEO stressed.
Today, HTC has released its April sales reached 642 million, down 40% compared to the same time sales in 2012, but HTC said that this is by growth in new firms started in April sold phone lines HTC One.
Although HTC has shown signs of recovery thanks to the emergence of phones HTC One is appreciated for design and powerful features, but it should be noted that the expected revenue of mobile operatorsTaiwan in the second quarter of this year was lower than the company's expectations.
HTC has faced three consecutive quarterly decline in revenue, along with the issues of copyright dispute with Apple, Samsung.
CEO Peter Chou said that the company has decided to raise 80% of the budget for marketing activities to promote the HTC brand and increase awareness of the company's product line globally. He said this, this year, HTC will promote marketing in the U.S., Europe, Middle East, Africa, and China. Mobile carriers in Taiwan will still planned to work closely with the global network to distribute their products.
